While the island’s lockdown was a pretty difficult time all around, it really demonstrated the island’s ability to come together as a community. We rallied together to help and support each other, and evolved to meet the changing needs of the island. One of the ways in which we helped our community was through supporting local business and suppliers.
This winter, Gef is teaming up with Robinson’s Fresh Foods to launch the ‘Don’t let the legs fall off, support local’ campaign. The campaign is aiming to get us locals out and about this winter, and support our local producers and hospitality industry. Lockdown was obviously a challenging time for hospitality, but it also impacted local producers, who rely on the day to day business of food service.
While shopping and supporting local business is important for our community all year around, this winter it proves to be vital for many businesses. This time of year is traditionally a difficult time for the hospitality and catering industries, and when you throw in a global pandemic to the mix, it’s clear that the sector could really do with our help. Who’d have thought supporting our community could be as easy as going out for some food and a couple of bevs?
Of course, like a puppy, shopping and supporting local isn’t just for Christmas, but it is important all year around. As Janna Horsthuis, managing director of Robinson’s, told us, “When you spend locally with a store or an online local business, you’re not only supporting the business but also the teams behind the business, who take a wage and spend this back into our economy. Local businesses spend money with other local businesses, and in turn support each other. Profits then stay on the island, where they will be reinvested. Spending online via the UK adds very little, if none, to our island’s economy. If we don’t spend locally, we won’t have local employment and we certainly won’t thrive as an Island”.
The Isle of Man, has a wealth of incredible producers on the island. Robinson’s supply products by local growers and producers such as Davison’s ice cream, Isle of Man Creamery and Noa’s Bakehouse. While the businesses need us, it’s also important to remember that we need the businesses, too. Janna highlights that “the island’s growers and producers have been a lifeline for Robinson’s and the Island for many years. We rely upon them in situations such as bad weather, where there are no sailings, resulting in no deliveries from the UK”.
Janna also added that, “The island has such a great community spirit which has been more apparent than ever over the past eight months. Let’s keep the momentum going and continue to support each other as both peers and businesses in the future months and years. Let’s keep supporting each other”. We couldn’t put it better ourselves.
Campaign sponsored by Robinson’s Fresh Foods