Despite all the worldwide attention of COP26, only 655 users engaged with the Manx gov’s https://netzero.im website throughout the fortnight.
The figures for the site were revealed in Keys today by climate change transformation chair Daphne Caine MHK following questions from Jason Moorhouse MHK.
Mr Moorhouse’s question focussed on Return on Investment figures from the gov’s media spending, particularly with the Isle of Man Courier, which was branded ‘Together for our Planet’ to match the tagline for COP26.
Mrs Caine told Keys that the Courier wraparound advert was published, at a cost of £7,700 for design and printing, with five main objectives. She said: ‘They were, firstly, to reach residents who are not only. Secondly, to demonstrate the impact of climate change on the Isle of Man. Thirdly, to provide an overview of progress to date. Fourthly to help residents understand the actions they can take to lower their own emissions and finally to highlight the COP26 programme of events during the first two weeks of November.’
She added: ‘We had 116 page views by 54 users in the five days before the wrap and 141 age views by 114 users in the five days after it. In total, over the two week period of COP26, we engaged with 655 users on our website netzero.im.’
Mr Moorhouse said that while it was ‘great’ to see info about events provided to people who aren’t online, but queried why there wasn’t a phone number or more info about events being held in public buildings and asked if that was an oversight.
However Mrs Caine replied that the benefit of the wrap is that it is available in many places and that the climate change team was drawing up a report to show the metrics for event attendees, website users, feedback from attendees , emails and social media figures.
The Garff MHK later confirmed that as well as providing info to people on the wrap and in other media the team did, there is also more data on the netzero.im website.