TT+ Grows Worldwide Audience

Over 60,000 people paid to watch live coverage of this year’s TT, with TV highlights racking up almost 4.5 million views, as the worldwide reach continues to grow.

The implementation of a new Digital Broadcast Strategy has seen a 228% increase in audience size since the start of 2022.

Now in its second year, having launched in April 2022, TT+ has seen a 66% increase in the total number of subscribers this year so far and has accumulated 220,000 subscribers from across 180 countries.

Paul Phillips, head of motorsport, said: ‘Through the TT’s Broadcast Strategy, we have managed to remove geographical barriers to fans around the world wanting to access the Isle of Man TT Races. This level of visibility will bring wider benefits for the Isle of Man as well as ensuring the long-term sustainability of the event itself.

‘As the TT gains more fans, followers and customers from around the globe, the event becomes increasingly sustainable and allows us to plan for the long term, continually improving the experience for everyone involved including fans, competitors, teams, officials and our commercial partners.

‘It is extremely promising to see such strong growth across all areas for a second year and we are confident that we will see this trend continue over the coming years through the delivery of some of the best and most accessible motorsport content available globally.’

European viewers accounted for 81% of the total live viewership with America and Australia taking up a large proportion of the remaining market share. While the UK audience grew, its overall market share compared to other territories has dropped by 11%, highlighting the increasing global reach of the TT+ Live Pass.

On the TV, ITV4 and ITV X carried the highlights, which attracted a cumulative audience of 4.5m, with Peter Hickman’s stunning Superstock win seeing the peak viewing figures at over 500,000.

Other key figures include a 25% increase in the number of sessions with an increase in the proportion of global users accessing the service.

Continuing the theme of growth this year’s Radio TT coverage saw a 29% increase in unique reach and although the UK, Isle of Man and Ireland held the majority share in terms of listenership, Radio TT continues to establish itself as a popular choice across the USA, Germany, Australia, Netherlands, Spain and France.

The daily edition of The TT Podcast featured in the UK Top 20 Sports Podcast Charts for a second consecutive year, peaking at position 13, and topped the charts in some European countries.

No Room for Error

An addition to this year’s broadcast schedule was ‘No Room For Error’ – a brand new high-stakes documentary series that followed some of the leading riders that competed in TT22.

No Room for Error received consistently positive reviews from both fans and the motorsport media with one leading title describing it as ‘better than F1 DRIVE TO SURVIVE – grit versus gloss – and immeasurably better than MotoGP UNLIMITED.’ The docu-series provided a never-before-seen insight into the TT and achieved more than 1 million views on ITV4 across the full series, with episode three seeing a peak in viewership of more than 309,000.

Filming for the second series of ‘No Room For Error’ is already underway with more details to be announced soon.

Between the Hedges

Between The Hedges’ an eight-part mini-series produced and published for TT+ and also shown on YouTube generated more than 1.8 million views alone.

SOCIAL MEDIA PLATFORMS

Outside of Formula 1, the Isle of Man TT Races has now established itself as the fastest growing motorsport property in terms of audience size in the British Isles. Since January 2022 the Isle of Man TT Races social media channels have grown more than 180% with a total audience size of now more than 1 million from a near standing start 18 months ago.

Video based platforms are primarily responsible for the high levels of growth. TikTok was the fastest growing platform during the event period achieving an increase in followers of more than 110%. The TT’s YouTube channel has also grown its audience size by 90% in the last 12 months, achieving an increase in impressions of more 123% compared to the previous period.